An experienced marketing and strategy professional - with over 15 years in the financial services industry, within both the B2B and B2C sectors.
A depth of roles, experience and education in marketing, strategy, customer segmentation, and product management has produced the following core skills:
Connecting with colleagues and building effective working relationships at different seniority levels and within different business functions.
Understanding market dynamics, industry trends, and customer insights and how they impact marketing and strategy development.
Designing strategic planning processes, and producing market or segment level strategic plans.
Managing complex projects in complex regional and global team environments.
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