Pia has 2 decades' professional experience in international marketing & communications from firms like Citi, HSBC, ABN AMRO, BNP Paribas-Fortis, and Unilever, where she managed across the marketing mix to drive client engagement.
She is currently CEO & Managing Principal of Powerful Ideas in Action (PIA), Ltd, a strategic marketing, communications and business development consultancy that focuses on financial services, fintech and professional services.
Prior to her career in B2B Marketing, Pia was a broadcast journalist, television producer and university lecturer.
Pia holds a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and a Certificate in B2B Marketing with distinction from the Institute of Direct Marketing, UK. She holds a Bachelor's Degree in Communications, Magna Cum Laude, from the Ateneo de Manila University.